Branding Playbook

Brand overview

Unbox.im is domain inbox management for startups and small teams. We host and manage email on customer-owned domains — you@, support@, shared team queues — in one workspace. Our story centers on flat-fee multi-domain pricing and Shared Queues, not AI hype.

Zeptun Intelligence Limited (Hong Kong SAR)

Positioning

Who we serve and what we lead with:

• Founders and one-person companies running mail on their own domains
• Startups with multiple projects or brands on separate domains
• Small teams sharing addresses like support@ with clear handoffs

Messaging

Master tagline

Your domain inboxes finally under control!

Hero headline

Your domain inboxes, finally under control!

Hero lead

Manage every domain inbox at one flat fee — no extra charge per domain. Built for startups running multiple projects or brands, with Shared Queues for team mailboxes, aliases, and forwarding in one place.

Voice & tone

Clear, founder-friendly, confident but warm. Prefer: manage, host, control, flat fee, team, queue, domain, startup, brand. Avoid: revolutionary, AI-powered as lead, disrupt, synergy.

Logo

Unbox.im

Use the Unbox.im wordmark with the logo mark when space allows. Do not stretch, rotate, or recolor. Minimum digital size: 24px mark height. Regenerate favicons and PNGs with pnpm brand:assets after updating design/unbox_logo.png.

Color palette

Typography

Display / headings

Fraunces — weights 500, 600, 700

Body / UI

IBM Plex Sans — weights 400–700. Web body default: 15px / 1.55 line-height.

Product terminology

• Shared Queue — team-shared mailbox with claims, assignments, and internal notes
• Domain inbox — hosted mail on a customer-owned domain
• Unbox ID — platform identity (name@unbox.im) for login
• Flat fee — adding domains does not trigger per-domain premiums